For trades and local services
A full diary from word of mouth. A website that brings in nothing. Let's fix that.
Plumbers, builders, electricians, cleaners, groomers, salons, anyone whose customers are within a drive. I find out what's actually happening with your website, make it easy for people to get hold of you, and set up the admin so it runs without you.
Five things about your site, from a customer's point of view, in a few seconds. Nothing is stored.
Typical first messages
"Search my trade and my town and it's Checkatrade and the big firms. I'm not there."
"I've got a website and I honestly don't know if it does anything."
"Someone said I should be on Bing and AI. I don't know what that means."
"I lose enquiries because I'm on a roof when the phone goes."
First
Know what's actually happening
Most owners have no idea whether the website does anything. Before changing a thing, I find out.
- Who's visiting, and from whereGoogle, Maps, AI tools, Facebook, a directory. How many, which pages, what they did next, whether they rang.
- What you're found for, and what you're notThe searches that show you, the ones that show Checkatrade and the big firms instead, and the towns where you're invisible.
- What the firms above you are doingThe two or three competitors that keep coming up first: what their site has that yours doesn't, and which of it is worth copying.
- Where enquiries leakForms that don't send, numbers that can't be tapped, pages that stall on a phone. Customers who found you and couldn't get through.
Then
Get the phone ringing
Being the name that comes up for your trade in your area, on Google, on Maps, and when someone asks ChatGPT.
- Google Business Profile, done properlyClaimed, verified, every service, every area, photos organised, matched to the website.
- The site set up to be foundStructured so Google, Bing and AI tools can read it and recommend it, with the towns you cover written where they can find them.
- Answers to what customers askResearched from real searches in your area, written plainly, each one aimed at the kind of job you want more of.
- Reviews that actually arriveThe link, the message to send after each job, the reply to each review. A routine, not a hope.
Then
Make it easy to say yes
Once someone's found you, the site has one job: get them in touch with as little effort as possible.
- WhatsApp, tappable phone, working emailWhichever way a customer prefers, it works first time on a phone. A business email address instead of a Gmail one.
- A quote form that asks the right questionsJob type, rough size, photos, postcode, when. So you can price without ringing back for details.
- Booking links for salons, groomers, tutorsCustomers book a slot themselves, with reminders, without you answering the phone mid-appointment.
- Photos and before-and-afters that load fastYour best work, on a phone, in under two seconds. Or a simple new site if the current one can't be saved.
Then
Keep on top of it without you
The admin that eats evenings, set up once so it runs on its own.
- Enquiry lands, you get a textAnd the customer gets an acknowledgement straight away, so nobody goes to the next name on the list while you're on a roof.
- Reminders and follow-ups, automaticAppointment reminders, "how did we do?" after the job, a nudge on a quote that's gone quiet.
- One tracker for enquiries and jobsWhat came in, from where, what it turned into. A monthly read in plain English.
- A monthly customer email, templatedSet up once, written for you or by you, sent in ten minutes a month. Past customers are the cheapest new work there is.
Most local jobs fall between £90 and £900. Fixed price, agreed in writing, before anything starts. The full list is here.
What changes
Not overnight. Over the first six to eight weeks, as the tools re-read the site and the routines bed in, this is what local businesses can expect.
- You appear for your trade and your towns, not just your name.
- Calls and messages from people who've already read what you charge and where you work.
- Fewer callbacks for details, fewer missed enquiries, fewer no-shows.
- Reviews arriving steadily instead of once a year.
- A clear monthly picture of what's bringing the work in.
- Everything built belongs to you, on your accounts, with the logins.
One firm, from no website to five enquiries a week
A Hampshire building firm with no website, no reviews and no marketing budget. I built the site from the ground up and optimised every part of it: fast, easy to read on a phone, easy to get in touch with, and structured so that Google and AI search can both read it and recommend it. I researched what their customers were actually searching for and wrote articles that answer those questions plainly. Then I tracked everything and kept refining.
Enquiries began inside six weeks. When the firm wanted larger projects, I redirected the site towards that work and the enquiries changed with it. Today it brings in around five a week, all through the website.
How it works
You tell me what needs doing. I look, and give you a fixed price in writing. I do the work and hand everything over.
The check
Run the free check, or send me the website. I'll look properly and say what's worth doing first. If nothing is, I'll tell you.
One price, in writing
Before anything starts. It doesn't change, and nothing extra happens until you've said yes.
Done and handed over
Small jobs in a day or two, a full setup in two to three weeks. You get the finished work, the logins, and a short note on what was done.
What people say
"We had more phone calls in one week than we'd had in the whole month before. One guide on our website made the difference."A local builder, Hampshire
"Honestly had no idea about most of this. Turns out I wasn't showing up locally because I had no Google Business Profile and no pages for the towns I cover. All explained in plain English, no pushy sales."Josh, landscaper, Hampshire
Free guides for trades
Everything here you can do yourself. That is what they are for.
Run the check, or send me the website.
The check is free and instant. Emails are answered within a working day.