Before you pay for more leads or advertising, find out whether the website you already own could be doing more.
You might get most of your work through word of mouth. You might be paying for leads, advertising, directories or recommendations. You might already have a website but have no real idea whether it's helping.
A website can look perfectly fine and still be missing people who are searching for exactly the services you provide.
I check what's happening underneath — how clearly your services and areas are understood, whether Google, Bing and AI tools can find the right information, whether useful opportunities are being missed, and whether anything is getting in the way of an enquiry.
No login · No website access · No card · No call needed
I'll review the results myself and send you the 2–3 things I think matter most, usually within 2–3 working days.
The check is free. If I find something worth fixing, I'll include what it would cost with your results.
What can happen when a website is built to be found
I built a trade website from the ground up for a business that had previously relied on word of mouth.
It wasn't built around one SEO trick.
I built out the services the business provides and the areas it covers. I researched the questions potential customers were actually searching for and created detailed guides answering them. I connected the information properly across the site and put the technical structure underneath it so search engines and AI systems could find and understand it.
The website now generates enquiries consistently without paid advertising.
We had more phone calls in one week than we'd had in the whole month before. One guide on our website made the difference.A local builder, Hampshire
Honestly had no idea about most of this. Turns out I wasn't showing up locally because I had no Google Business Profile and no pages for the towns I cover. All explained in plain English, no pushy sales.Josh, landscaper, Hampshire
The useful pages weren't an afterthought
Nearly 9 in 10 Google clicks went to detailed guides answering questions people were searching for.
645 of 725 Google clicks went to guidesGoogle Search Console, 25 June to 24 September 2026. Each square is about 1% of clicks.
That's important because people don't only search when they're ready to type:
electrician near me
or:
builder in [town]
They also search the questions that come before choosing who to contact.
How much might something cost?
How long should it take?
What does the work involve?
Can something be repaired or does it need replacing?
Do I need permission?
Which option is right for my property?
What should I know before getting quotes?
A useful website can answer those questions while somebody is researching — and introduce the business at the same time.
If your website has little or nothing answering what your potential customers are searching for, that's something I'll notice.
Where useful content is genuinely part of the answer, I can research the subjects and write the guides too.
But that doesn't mean every business needs dozens of new pages.
What your website needs depends on what's actually missing. That's why I check first.
Your website can look fine and still be holding you back
Most website owners aren't going to know whether something important is missing underneath their site.
And they shouldn't have to.
You can open your website, read the pages, click the menu and think everything looks perfectly normal.
That doesn't tell you whether search engines understand all of your services, whether the areas you work in are clear, whether important pages are being found, whether AI tools can access useful information, or whether something in the enquiry process isn't working as it should.
These are some of the things I look at.
Are all of your services actually clear?
A lot of trade and local-business websites have one general Services page with a list of everything the business does.
That might make sense to someone who already knows the company.
It doesn't necessarily give someone searching for a particular job much useful information — and it can leave search engines with very little to understand about individual services.
I look at whether your important services are properly covered and whether the website makes it clear what you actually do.
You might cover ten, twenty or more towns around your base.
Your customers may know that. Google doesn't automatically know it. Neither does someone who lands on your website from somewhere you've never mentioned.
I look at how clearly your service area is represented and whether the site gives search engines and potential customers enough useful information about where you actually work.
That doesn't mean stuffing dozens of town names into a footer or creating hundreds of near-identical pages. It means making the areas you genuinely serve clear in a useful way.
Can Google and Bing actually find the right information?
A page existing on your website doesn't automatically mean it's being found or understood properly.
I look for problems such as important pages not being picked up, the wrong pages appearing, useful information being difficult to access, or technical settings getting in the way.
You don't need to know the technical terminology. If I find something, I'll explain what it means in normal English.
People are increasingly using AI tools alongside traditional search when they're researching businesses, services and questions.
Those systems still need information to work with.
I look at whether useful parts of your website can be accessed and understood, whether important information about the business is clear, and whether there are obvious gaps that could leave those systems relying on other sources instead.
I'm not going to tell you that you need a mysterious new type of “AI SEO”. A lot of this comes back to the same fundamentals: clear information, useful content and a website that's technically accessible.
Before you spend more buying enquiries, check the website you already own
If you're paying for Checkatrade, Bark, MyBuilder, Rated People, Google Ads or another source of leads, that doesn't automatically mean you should stop.
But your own website is an asset you control.
So before spending more money trying to send people to it — or continuing to pay another company for every opportunity — it's worth knowing whether your own site could be doing more.
I'll send you the 2–3 things I'd tackle first. Usually within 2–3 working days. The check is free. If I find something worth fixing, I'll include what it would cost with your results.
If the website you already have is fundamentally sound, I'd rather work with it.
The problem might be that important services aren't properly covered.
It might be unclear where you work.
It might be missing the information people research before contacting you.
There could be a technical problem underneath.
The enquiry route might need improving.
Or there may be a combination of smaller things that are collectively holding it back.
Those are all very different from: “You need to throw your website away and start again.”
I'll only suggest a replacement if I genuinely think your existing website is the thing getting in the way and rebuilding it would be the better use of your money.
I only take on a couple of implementation projects at a time
The checks and the implementation aren't passed around a large team.
I do the work myself, so I deliberately keep the number of active implementation projects small.
That means if you decide you want something fixed, I'll tell you what I'd do, what it will cost and when I can do it before anything starts.
You aren't signing up to an ongoing contract. For most work, it's simply:
Here's what I found.Here's what I'd do about it.Here's what it costs.Do you want me to do it?
What I fix depends on what I find
Website Clarity isn't built around selling everyone the same package.
One website might need a technical problem corrected.
Another might need its services properly organised.
Another might be missing useful information about the areas it covers.
Another might need researched guides answering the questions potential customers are already searching.
Another might already get visitors but make it unnecessarily difficult for them to enquire.
And occasionally, replacing the website really will make more sense.
That's why the check comes before the quote.
I find what's getting in the way first. Then, if there's something worth doing, I price the actual work needed to fix it.
No invented package because that's what happens to be on a price list. No monthly SEO contract attached to the free check.
How the free website check works
Send me the website
I only need your name, website address and email.
You don't need to send passwords or give me access to the website. You don't need to book a call.
I run the checks
Some parts can be checked automatically.
I then review the results myself rather than sending you a generic website score or a huge automated report.
I choose the things that actually matter
I don't want to send you a list of 50 technical warnings you don't understand and don't know what to do with.
I'll pick the 2–3 things I think are most worth your attention and explain what I've found in plain English. Where possible, I'll show you enough to verify the finding yourself.
I usually send this within 2–3 working days.
If something is worth fixing, I'll price it
The findings are free.
If I find something I can help put right, I'll tell you what I'd recommend doing and what I'd charge to do it.
You decide
You can ask me to fix it. You can fix it yourself. You can send the findings to whoever currently looks after your website.
Or you can decide it isn't something you want to deal with at the moment. The check doesn't commit you to anything.
Guides for trades and local services
There are 45 free guides if you'd like to look into some of this yourself.
If you're not sure whether your website is actually helping bring in work, I'll take a look.
This isn't an instant automated score. I'll run the checks, review what comes back and send you the 2–3 things I'd tackle first. Usually within 2–3 working days.
No login required
No website access required
No card
No call required
Questions about the free website check
Is it really free?
Yes.
You don't pay for the initial check or the 2–3 findings I send you.
If I find something worth fixing, I may offer to fix it and tell you what that would cost.
That's how Website Clarity makes money: if you want me to do the work afterwards.
You don't have to.
Why do you offer the check for free?
Because I don't think you should have to pay me just to discover whether there's anything worth doing.
If I find something useful and you'd rather have me fix it than deal with it yourself, you can hire me to do that.
If not, you still have the findings.
Do you need access to my website?
Not for the initial check.
I start with what can be seen and tested from outside the website.
If you later ask me to carry out work, I may need access depending on what needs fixing. I'll explain that before anything starts.
Is this an automated website audit?
No.
I use tools for some of the checks because there's no point manually doing something a computer can check accurately in seconds.
But I review the results myself.
You won't receive a generic score or a huge automatically generated report.
You'll get the few things I think are actually worth knowing about.
How long will it take?
Usually 2–3 working days.
I review the results rather than sending an instant report, and I only take on a manageable number of checks at once.
What happens if you don't find anything important?
I'll tell you.
The point isn't to manufacture a problem so I can sell you something.
If I don't think there's anything worth paying me to fix, I'm not going to invent a job.
What happens if you do find something?
I'll explain what I've found and why I think it matters.
If it's something I can fix, I'll also tell you what I'd charge.
Nothing starts until you've agreed the work and the price.
Will you try to sell me a new website?
Not unless I genuinely think you need one.
If your existing website can be improved sensibly, that's what I'll recommend.
Find out what your website could be doing better
You don't need to know whether the problem is Google, Bing, AI, your content, your website structure, something technical or the route to an enquiry.
That's the bit I'll work out.
Send me the website. I'll check it, review what I find and tell you the 2–3 things I'd tackle first.