Trades › Hertfordshire

Stand out as a trade in Hertfordshire, just outside London

Before you pay for more leads or advertising, find out whether the website you already own could be doing more.

I help builders, kitchen fitters, plumbers, electricians, decorators and other trades across Hertfordshire get more enquiries from the website they already have. It's all done remotely.

Just outside London, people have a lot of trades to choose from. Most decide by what they find online.

I'll look at how Google, Bing and AI tools see your website, and tell you the 2–3 things most likely to be costing you work.

Check my website free →

No login · No website access · No card · No call needed

The check is free. If I find something worth fixing, I'll include what it would cost with your results.

How people in Hertfordshire look for a trade

Commuter towns, new towns and old market towns, close together.

loft conversion St Albans
plumber Watford
extension Stevenage
electrician Hitchin

Real searches look like these. Your website needs to give Google and AI tools something to match them to.

Right on the London border

Around Watford, Borehamwood, Potters Bar and Cheshunt, trades often work into north London too. People there search for Barnet, Enfield or Harrow, so if you cover them, name them.

New towns with lots of the same homes

Stevenage, Hemel Hempstead, Welwyn Garden City and Hatfield have estates of similar houses. People there search for the same jobs, like loft conversions, extensions and new kitchens. A page for each job you want more of helps.

Old market towns

St Albans, Hertford, Hitchin, Berkhamsted and Ware have period homes and conservation areas. Customers there often want someone who has worked on older properties, so show it.

Towns close together

Many Herts towns are only a few miles apart, so people often see several trades from neighbouring towns in the same search. A website that clearly says where you work helps them pick you.

Across Hertfordshire, including

St Albans
Watford
Hemel Hempstead
Stevenage
Welwyn Garden City
Hatfield
Hertford
Harpenden
Hitchin
Letchworth
Bishop’s Stortford
Berkhamsted
Tring
Ware
Royston
Borehamwood
Cheshunt
Rickmansworth

Don't see your town? It doesn't matter. Everything's done online, so I can help wherever you are in Hertfordshire.

More: how the free check works · website services · rough costs · free guides · about me

A trade business I built from nothing

It relied on word of mouth and had no real online presence. I built all of it myself: the website, the service and area pages, a large library of helpful guides, the technical setup and the routes to an enquiry.

It now gets consistent enquiries without paying for advertising.

See how that happened →

What I look at for Hertfordshire trades

Service pages for the big jobs

A proper page for extensions, loft conversions, kitchens or bathrooms, so people planning them find you and not a lead site.

Your website vs lead sites

Whether your own website can be found for the same searches as the lead and directory sites you might be paying for.

Area names across the border

Whether you name the towns and London areas you actually cover, from St Albans to Barnet.

Page titles and descriptions

What shows in Google results for each page, and whether it would make someone click on you over the next trade.

AI answers

What ChatGPT, Copilot and Google’s AI answers say about you, and where they get it from.

Quote requests

Whether asking for a quote is quick on a phone, and whether the form actually reaches you.

See all website services →

You probably don't need a new website

Most of what holds a website back can be fixed on the one you have. I'll tell you the 2–3 things that matter most. If they're worth fixing, I'll say what it would cost. You decide.

Website Clarity is just me, so I only take on a couple of implementation projects at a time.

Guides for Hertfordshire trades

How much does Google Ads cost in the UK?

Three things to check on your website this week

Search for your best job

Search for the job you most want more of, plus your town, like “loft conversion St Albans”. Is there a page on your website that answers it?

Look at the sites above you

Open the top three results that aren’t ads. What do they say that yours doesn’t? Usually it’s clearer pages, not better design.

Check your contact details match

Compare the phone number, address and business name on your website, Google Business Profile and directories. If they differ, fix the odd one out.

Check your website

If you're not sure whether your website is actually helping bring in work, I'll take a look.

This isn't an instant automated score. I'll run the checks, review what comes back and send you the 2–3 things I'd tackle first. Usually within 2–3 working days.

No login required
No website access required
No card
No call required

Questions from Hertfordshire trades

I pay for leads. Should I stop?

Not necessarily. But you pay for every enquiry, and the same lead often goes to several trades.

The free check tells you whether your own website could be bringing in more, before you decide.

I work in Herts and north London. Should I have a London page?

If you want work there, yes, as long as it says something useful: the areas you cover and the jobs you do there.

Name the places people search for, like Barnet or Enfield, not just “north London”.

Is my website too old?

Age matters less than you'd think. What matters is whether it says clearly what you do, where, and how to get in touch, and whether Google can read it.

Most of that can be fixed without starting again.

Can I just fix things myself after the check?

Yes. The findings tell you what I found, how to see it yourself, and why it matters.

If you'd rather I fix them, I'll include what it would cost. It's up to you.

Find out what your website could be doing

Send me the website. I'll check it, review what I find and tell you the 2–3 things I'd tackle first.

Check my website free →

The check is free. If I find something worth fixing, I'll include what it would cost with your results.