Booking and appointment calendars
If people need to arrange a consultation, appointment, call, venue viewing or another time slot, I can build that into the website — less back-and-forth, with you still in control of availability.
Website problems I can find — and fix
Your website can look perfectly fine and still be missing opportunities.
Important pages may not be getting found. Google or Bing may not understand everything you offer. AI systems may have too little useful information to work with. Your website structure may not reflect the business. Potential customers may be searching for questions you don't answer. Or people may be reaching the site and not taking the next step.
I find what's getting in the way — then I can do the work to put it right.
That can mean anything from a focused technical fix or a new page through to researched content, booking and enquiry systems, an AI website assistant or, where it genuinely makes sense, a complete new website.
Free initial check · No website access, card or call required · Usually within 2–3 working days
I'll send you the 2–3 things I think are most worth knowing. If I find something worth fixing, I'll include what it would cost with your results.
What I work on
- Search, SEO and structure
- Google, Bing and AI search
- Service, event and location pages
- Guides and researched content
- Enquiries
- Booking and forms
- AI website assistant
- Analytics
- Complete websites
You don't need to know which service you need
You don't need to diagnose the website before asking for help, or decide whether you need SEO, technical work, better content, new pages, AI search work or a new website.
That's the point of starting with the check. I look at the website as a whole, identify the things I think are actually worth your attention and recommend the work that makes sense.
Sometimes that's one problem. Sometimes several things need to work together. And sometimes the website is already doing the important things well.
Search, SEO and website structure
Getting found isn't only about putting keywords on pages.
The structure underneath a website helps Google, Bing and other systems understand what the business does, where it operates and how its information fits together.
I can investigate and improve things such as:
- Google and Bing indexing
- crawler access
- website architecture
- service and event structure
- location coverage
- page hierarchy
- navigation
- internal linking
- duplicated or competing pages
- redirects and canonical pages
- sitemaps
- page titles and search information
- JavaScript-dependent content
- structured data
The aim isn't to chase a perfect score from an SEO tool. It's to make the important parts of your website easier to find, access and understand.
If the problem is technical, I can work on the technical problem. If the structure itself is weak, I can work on the structure. And if important information is missing altogether, I can build that too.
Why isn't my website showing on Google?What is schema markup?
Google, Bing and AI search
People are increasingly using AI alongside traditional search when they're researching businesses, services and places.
Nobody can guarantee that your business will appear in a particular ChatGPT or AI answer. I won't pretend otherwise. What I can work on are the things underneath it.
- Can relevant systems access your website?
- Can they clearly identify the business and what it offers?
- Are your services and locations clearly explained?
- Is important information available in a format they can use?
- Are related subjects connected across the website?
- Does your own website provide enough useful information about the business?
I can investigate technical access, website structure, content gaps, unclear or conflicting information and other things affecting what search engines and AI systems have available to understand.
The objective isn't to chase one particular AI result. It's to make your website a clearer, more useful and more accessible source of information about your business.
How to get your business on ChatGPTHow to set up Bing Webmaster ToolsWhat is llms.txt?
Service, event and location pages
A business can offer far more than its website represents.
A trades business might offer several valuable services but give each one little more than a sentence. A venue might host weddings, retreats, corporate events and private celebrations but compress them all into one general Events page. A local business might work across several important areas without making that clear on its website.
Where there's a genuine opportunity, I can research, plan, write, build and connect the pages that are missing:
- service pages
- event and offering pages
- location pages
- useful FAQs
- improvements to existing pages
- better internal links
This isn't about generating hundreds of near-identical pages and swapping the service or town name. Every page should have a useful reason to exist.
How to write a service page that gets foundHow to create location pages that get found
Useful guides and researched content
Sometimes the biggest gap isn't a service page. It's the useful information people are searching for before they're ready to enquire.
Nearly 9 in 10 Google clicks went to useful guides on a website I've developed. Those guides answered questions people were already researching. They weren't generic blog posts written because somebody said a website should publish every week; they were part of the wider website structure and connected naturally to the services and information the business wanted people to find.
If that's something your website is missing, I can do the research and writing too:
- finding the questions customers research
- choosing relevant subjects
- researching them
- writing useful, detailed content
- adding it to the website
- connecting it to services and locations
Useful content can create additional ways for people to discover a business and give search engines and AI systems more useful information to work with. But there needs to be a reason for it to exist. I don't sell filler blog posts.
How to write a helpful guide for your websiteHow to write a good page title and meta description
Enquiries and conversion
Getting more people onto a website isn't always the answer. Sometimes people are already finding it and the problem is what happens next.
I can look at and improve things such as:
- calls to action
- enquiry journeys
- mobile contact routes
- contact and quote forms
- tap-to-call
- form delivery
- email deliverability
- enquiry confirmations
- hard-to-find information
- analytics and enquiry tracking
A website shouldn't simply attract visitors. It should make it easy for the right visitor to understand what you offer and take the next step.
Why isn't my website getting enquiries?How do I know if my website is actually working?
Booking, calendars, forms and an AI assistant
A generic contact form isn't always the best way for somebody to take the next step. I can build journeys around what the business actually needs.
Quote and enquiry forms
Collect what you need before responding: for a local service, the type of work, location, timescale and photographs; for a venue, the event type, preferred date, guest numbers and accommodation.
WhatsApp and direct contact
Where WhatsApp suits the way your customers communicate, it can be a clear route from the website into a conversation.
An AI assistant using your own information
Visitors can ask “Do you work in my area?” or “Can you accommodate 80 guests?” and be pointed to the answer on your own website, from your own approved information. Where it wouldn't genuinely help, I wouldn't recommend one.
The important thing isn't adding more features. It's making the next step easier for the customer and more useful for the business.
Analytics and knowing what's working
If the right tracking isn't in place, it's difficult to know which parts of a website are doing useful work. Where appropriate, I can set up or improve the foundations for understanding which pages people find, which content brings people to the website, how visitors move towards commercial pages, which routes lead to enquiries, and whether changes are making a difference.
You don't need an enormous dashboard full of numbers you'll never use. You need enough reliable information to make better decisions.
How to set up Google Search ConsoleHow to set up Google AnalyticsHow to set up conversion tracking
Can I make changes to any website?
I can check any publicly accessible website, but what I can change directly depends on how the website has been built and what access the platform allows. Some websites give much more control than others.
With platforms and setups that allow access to the code, theme, content or underlying website — including WordPress and custom-built websites — I can usually make a much wider range of changes.
Other website builders and managed platforms restrict what can be changed. That can limit things such as technical fixes, website structure, custom functionality or how far the existing site can be developed.
You don't need to work this out before asking for a check. I'll look at the website first. If the platform limits something I'd otherwise recommend, I'll tell you in the free website check rather than suggesting work that can't realistically be carried out on your existing setup.
Where I can make the changes, I can quote to do them. Where the existing platform is the limitation, I'll explain that too.
You probably don't need a new website
If your existing website looks good, works well and can support the improvements it needs, I'd rather work with it.
The answer might simply be a technical fix, better structure, improved pages, new service or location coverage, useful guides, better internal linking, a stronger enquiry journey or booking and other useful functionality. A new website shouldn't be the automatic answer to every website problem.
But I can build the whole website when that's the right answer
Sometimes the existing website genuinely is the limitation: the structure can't support what the business now offers, the technical foundations are poor, the business has outgrown a basic site, ownership or access is a problem, or patching it no longer makes financial sense.
Then I can build the complete website rather than identifying the problems and leaving you to find somebody else.
What a complete website can include
Website architecture
Built around what the business offers, where it works and what customers need to know.
Service, event and location pages
The important commercial parts of the business clearly represented.
Research, writing and guides
Content based on what potential customers genuinely research.
Google and Bing foundations
Technical setup that makes useful information accessible and understandable.
AI accessibility
Clear, connected business information relevant systems can use.
Internal linking and structured data
The parts of the website working as one connected system.
Enquiry and quote forms
Built around the information your business needs.
WhatsApp and contact routes
Where they're useful to customers.
Booking and appointment calendars
Where people need to choose a time or viewing.
AI website assistant
Using your own approved information, where it genuinely helps.
Analytics and tracking
See what's being found and what leads to enquiries.
Redirects and migration
Where an existing website is being replaced.
So I can fix one worthwhile problem — or take on a much larger website project when that's genuinely the better solution.
How much does a website cost in the UK?How much does website hosting cost?How much does website maintenance cost?
What does this kind of work cost?
It depends on what the website actually needs. A focused piece of technical work is very different from researching and building several new pages, and a complete website is a different scale again.
I don't want you to have to guess whether we're talking about £50 or £5,000, so I've set out indicative costs and examples of different sizes of work on the Prices page. They give you a realistic idea of scale rather than forcing your website into a package.
If I find something worth fixing during the free check, I'll include what it would cost with your results. No automatic monthly contract.
How it works
- Send me your website
You don't need to choose one of the services above. Just your website address, name and email. No website access, card or call required.
- I check it
I'll run the relevant checks and then review the website and results myself.
- I send you the 2–3 things I'd tackle first
Usually within 2–3 working days, in plain English, with the evidence where possible.
- If there's something worth fixing, I'll include the price
You'll know what I'm proposing, why I think it's worth doing and what it will cost before anything starts.
- You decide
Ask me to do the work, pass the findings to whoever looks after your website, deal with it internally or do nothing. The findings are yours either way.
Already have a web designer or agency?
That's fine. You don't need to replace them.
You can use my findings independently and give them to whoever already looks after the website. Or, if you'd like me to implement the work, I can.
There's no requirement to move your website or enter into a monthly SEO contract.
Not sure what your website needs?
You don't need to be. You don't need to work out whether the problem is Google, Bing, AI search, technical SEO, website structure, service pages, location pages, useful content, internal linking, forms, WhatsApp, booking, an AI assistant, enquiries — or the website itself.
That's what I'll look at. I'll send you the 2–3 things I think are most worth your attention, usually within 2–3 working days.
- Free
- Personally reviewed
- No website access required
- No card
- No call required
Questions about my website services
Do I need to know what service I want?
No. That's one of the reasons I start with the free website check. I'll look at the website as a whole and tell you what I think is worth your attention.
Is this SEO?
SEO is part of it, but the work can go much further: website structure, Google and Bing visibility, technical accessibility, AI understanding, content, services and locations, internal linking, enquiries and what the website needs to do once somebody arrives.
Can you actually make the changes?
Yes, where the work and website allow it. I'm not just selling a report telling you what somebody else needs to do.
Can you research and write the content?
Yes. If the website needs service pages, location pages or useful guides, I can research, write, build and connect that content as part of the work.
Can you build a complete website?
Yes. If replacing the existing website is genuinely the better solution, I can scope and build the complete site rather than only fixing individual parts.
Can you add booking, WhatsApp or an AI assistant?
Yes, where they solve a genuine problem. Booking and appointment calendars, tailored forms, WhatsApp and an AI assistant using your own business information can all be built into a website where they're useful.
Will I have to pay monthly?
No. The normal model is a defined piece of work for a price agreed before it starts.
How much does the work cost?
It depends on what needs doing. The Prices page has indicative ranges so you can see the general scale before asking me to check your website.
Start with the website you already have
Before you spend more on advertising, lead platforms, marketing or a new website, find out whether the website you already own could be doing more.
Free check · 2–3 useful findings · A price if there's something worth fixing · You decide