Make the venue easier to understand
Improve how the website represents the venue, its different uses, facilities, location and important information.
What do Google and AI actually understand about your venue?
Your website may look exceptional. But when someone searches for a wedding venue, retreat, corporate event, private celebration, conference or group stay, what can the systems helping them research their options actually understand about yours?
I look beyond the design — at how your website is structured, what Google and Bing can find, what AI systems can access and understand, whether important information is missing, and what happens when someone reaches the site.
Free initial check · No website access, card or call required · Usually within 2–3 working days
I'll send you the 2–3 things I think are most worth knowing. If I find something worth fixing, I'll include what it would cost with your results.
The results
144,134times shown in Google search
8,184times AI answers used the website as a source
Nearly9 in 10Google clicks went to useful guides
£0spent on advertising
Google and AI visibility measured over the three months to September 2026.
How I got those results
I achieved those results by treating the website as a whole system.
I built its structure around what the business actually offered, developed its service and location coverage, researched and wrote detailed useful content, connected related information across the site and put the technical foundations underneath it so that information could be found and understood.
These results aren't a promise of what another website will achieve. They show what can happen when website structure, useful content and technical accessibility work together.
Can Google and AI actually understand how your venue fits together?
A person visiting your website can use judgement.
They can look at photographs, open a brochure, read between the lines and work out how different parts of the venue relate to each other.
Search engines and AI systems rely much more heavily on the information and structure available to them.
A visitor can use judgementGoogle, Bing and AI rely on what's written
The photographsVisitorSees the barn, the fairy lights and how the tables are laid out.Google, Bing and AIReads the image file name and its description. “IMG_4032.jpg” tells it nothing. “The Great Barn laid for 120 at dinner”, written on the page, does.
A PDF brochureVisitorDownloads it and finds the prices on page 6.Google, Bing and AICan't open it at all if it sits behind an email form. If it's public, it's one separate file, not part of the pages that describe the venue.
Which room belongs whereVisitorWorks it out from the floor plan and the photos.Google, Bing and AIOnly knows the Orangery is part of the main house, or seats 60, if a page says so in words.
What “exclusive use” includesVisitorReads between the lines, or picks up the phone and asks.Google, Bing and AICan only repeat what's written down — on your website, or on a directory that described you instead.
So I look at things such as:
- Can they identify exactly what the venue is and where it is?
- Can they distinguish weddings, retreats, corporate events, conferences and private events?
- Can they connect accommodation, facilities, capacities and practical information with the right part of the venue?
- Can they access the important information at all?
- Are the pages structured and connected in a way that makes those relationships clear?
A website can look completely normal while some of those answers remain surprisingly difficult to establish. That's what I look underneath the design to find.
I also check for technical issues such as important pages not being picked up, crawler restrictions, information that depends heavily on scripts, weak internal linking, confusing duplication and important details hidden in formats that are difficult to interpret.
You don't need to understand the terminology. If I find something, I'll explain what it means and why I think it's worth your attention.
Why your wedding venue isn't showing up in AI searchWhat is schema markup and does your business need it?
Does your website represent everything the venue offers?
One property can serve several very different audiences.
A couple looking for a wedding venue isn't researching in the same way as someone organising a company retreat. A retreat organiser has different requirements from somebody arranging a private celebration.
A conference organiser may care about meeting spaces, layouts, AV and transport. A wedding couple may care about ceremony options, accommodation and wet-weather arrangements.
If all of those audiences are being sent to one general Events page, the website may not give either visitors or search systems enough useful information about what you actually offer.
Depending on the venue, that might mean clear coverage for things such as:
- Weddings
- Corporate events
- Conferences
- Retreats
- Private celebrations
- Exclusive use
- Accommodation
- Dining
Not every venue needs all of those pages.
The structure should reflect what you genuinely offer, not a generic SEO template.
Is your own website the clearest source of information about your venue?
People research venues carefully before enquiring.
For a wedding, they might need to know about capacity, ceremony options, accommodation, catering, accessibility, parking, wet-weather arrangements and what's included. A corporate organiser may need meeting spaces, room layouts, AV, catering, accommodation and transport. A retreat organiser might care about group size, sleeping arrangements, communal areas, catering and outdoor space.
The exact questions depend on the venue. But if important information isn't clear on your own website, people aren't the only ones left looking for an answer.
AI systems may have to work with information from directories, booking sites, tourism websites, venue listings and other third-party sources. Sometimes those sources contain clearer information than the venue's own website. Sometimes information conflicts. Sometimes it's old. And sometimes an important answer simply doesn't exist on the website at all.
The aim isn't to chase one particular ChatGPT answer. It's to make your own website a clear, useful and accessible source of information about your venue.
Ideally, nobody should be better at explaining your venue than you are.
Making capacity and facilities clear to Google and AIWhy directories describe your venue better than you doHow to get your business on ChatGPTHow to get listed in online directories
Could people discover you before they've made their shortlist?
Venue websites naturally focus on the final stage:
Book a viewing.Download the brochure.Check availability.Make an enquiry.
But there's a much longer period before somebody is ready to do any of those things. They're researching.
A couple may be comparing ceremony options. A company may be researching what makes a good residential retreat. A retreat organiser may be looking for a property suitable for a particular group. Someone arranging an event may be researching accommodation, capacity, catering or location before they have a shortlist.
Those searches can create another route into your website.
Nearly 9 in 10 Google clicks went to useful guides. That's why this part of my results matters. The guides I created answered questions people were already researching, and they were connected to the relevant parts of the website rather than sitting in an isolated blog.
Where there's a genuine opportunity, I can research the questions relevant to your venue, write useful content around them and connect it to the rest of the website.
That doesn't mean publishing generic articles just to have a blog. It means finding the overlap between what potential customers genuinely research and what your venue is genuinely qualified to answer.
If there isn't a worthwhile opportunity, I won't recommend creating content simply to fill space.
Are there searches your existing website doesn't cover?
Useful guides are only one part of it.
Someone looking for a corporate retreat isn't necessarily searching in the same way as someone looking for a wedding venue. And people don't necessarily search using the exact village or postal address of a property. They may search by nearby town, county or region.
I look for genuine gaps between what your venue actually offers and what your website currently gives people the opportunity to discover.
That might mean improving an existing page. It might mean an important event type deserves a page of its own. It might mean your location and surrounding area need to be explained more clearly. Or there may be no need for another page at all.
This isn't about producing hundreds of pages by swapping a keyword or place name. Every page should have a genuine reason to exist.
Being found is only useful if people actually enquire
- Once somebody reaches the website, can they quickly work out whether the venue might suit them?
- Can they find the practical information they need?
- Is the next step obvious?
- Can they enquire easily from a phone?
- Does the enquiry form actually work?
- Could enquiry emails be failing or ending up in junk?
- Are important answers unnecessarily hidden behind a brochure download?
I look at what happens after somebody finds you as well as what happens before. Because visibility without a sensible route to an enquiry doesn't achieve very much.
Why isn't my website getting enquiries?Should your venue brochure be a PDF?
You probably don't need a new website
You may already have invested significantly in branding, photography, design and the overall experience of your website. If those things work, I don't want to replace them.
The opportunity may sit underneath and around what you already have: the structure, a missing event page, information that's difficult for machines to access, a technical problem, weak connections between related pages, questions potential customers research that you don't answer, unclear location information — or something much smaller.
I'll work with the website you already have wherever that makes sense. A rebuild should only be considered if the existing website genuinely prevents the improvements that are needed.
This isn't an automated SEO report
I use automated tools where they're useful. But a tool can produce dozens of warnings without knowing which two or three actually matter to your venue.
That's why I review the results myself. You won't receive a generic score or 40 pages of technical terminology.
I'll answer a much more useful question:
What are the 2–3 things on this website most worth your attention?
That's what I'll send you.
What might I actually fix?
That depends on what I find. Broadly, the work falls into four areas:
Make the information easier to access
Fix technical, indexing, crawler, page-structure or other problems that make useful information difficult for Google, Bing or AI systems to access and interpret.
Build what's genuinely missing
Improve or create useful event pages, location coverage or researched guides where there's a real opportunity.
Make discovery lead to an enquiry
Fix obvious problems between somebody arriving on the website and actually getting in touch.
Your website might need one of those things. It might need several. That's why I check first rather than selling every venue the same package.
How the free website check works
- Send me the website
Just your name, website address and email. No website login and no call required.
- I check it
I'll run the relevant checks and review the website myself.
- I send you the 2–3 things I'd tackle first
Usually within 2–3 working days, explained in plain English with evidence where possible.
- I tell you what it would cost to fix
If I find something worth fixing, I'll include what I'd charge to do the work.
- You decide
You can ask me to implement it, give the findings to whoever already looks after your website, deal with it internally or do nothing. The findings are yours either way.
Already have a web designer or marketing agency?
That's not a problem. You don't need to replace them.
Think of this as an independent look at how the website is structured, what search engines and AI systems can understand from it, and where there may be opportunities or problems that aren't obvious from the design.
If I find something, you decide who deals with it.
Check your venue website
You know what your venue offers. The question is whether your website communicates it just as clearly to the people and systems trying to understand it.
I'll look at the structure, Google and Bing visibility, AI accessibility, important venue information, useful search opportunities and the route to an enquiry. Then I'll send you the 2–3 things I think are most worth knowing. Usually within 2–3 working days.
- No website access required
- No card
- No call required
Questions about the website check
What kinds of venues is this for?
Wedding and event venues, retreat centres, corporate and conference venues, exclusive-use properties, private-event spaces and other businesses where the property, space or experience itself is an important part of what customers are choosing.
Do you need access to our website?
Not for the initial check. I start with what can be tested and reviewed externally.
Is this SEO?
Search is part of it, but it's broader than a traditional SEO report. I look at website structure, Google and Bing, technical accessibility, useful content, AI accessibility and understanding, venue information and the route from discovery to enquiry.
Is this specifically about appearing in AI answers?
No. AI is one part of how people research venues. I look at what relevant systems can access and understand rather than claiming your venue is “invisible” because it didn't appear in one particular search.
What happens if you find something?
I'll explain what I've found and why I think it matters. If it's something I can fix, I'll also tell you what I'd charge. Nothing starts unless you decide to go ahead.
Find out what your venue website may be missing
You don't need to know whether the issue is structure, Google, Bing, AI accessibility, missing information, content, technical setup or the enquiry journey.
That's what I'll work out.
Free initial check · Personally reviewed · Usually within 2–3 working days